Content Writer II

Department: Marketing

Employment Type: Full Time

Location: Chester, CT

Reporting To: Emily Lamothe

Compensation: $65,000 - $80,000 / year

Description

We are seeking a talented Content Writer II to create compelling content that supports our brand, marketing, and business objectives across multiple channels. This role is responsible for writing and editing content for product catalogs, website pages, email newsletters, corporate presentations, social media platforms, and video scripts. The ideal candidate is an exceptional writer with a strong understanding of SEO, AEO, and GEO, digital marketing, and website performance metrics who combines creative thinking, sound judgment, and an audience-first mindset to develop effective content.

Duties and Responsibilities

Write, edit, and proofread content for:
Product catalogs and sales collateral
Website pages and landing pages
Email marketing campaigns and newsletters
Corporate presentations and executive communications
Social media posts and campaigns
Video scripts and multimedia content
Partner with marketing, product management, sales, and creative teams to develop engaging, accurate, and audience-focused content.
Optimize website and digital content using SEO, AEO, and GEO best practices, including keyword research, metadata development, and content structure.
Support content updates and publishing within the company website content management system (CMS).
Monitor website, email, and content performance metrics and recommend improvements based on data and analytics.
Maintain brand voice and messaging consistency across all marketing channels.
Assist in developing content calendars and campaign messaging for product launches, events, and ongoing marketing initiatives.
Research industry trends, customer needs, and competitor activity to identify content opportunities and inform content strategy.
Apply critical thinking and creative problem-solving to develop messaging, improve content effectiveness, and identify opportunities to strengthen marketing communications.
Use sound judgment when researching, developing, and reviewing content, verifying information, and consulting subject-matter experts as needed.

Education and Experience

Technical Skills & Experience

Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
3+ years of experience in copywriting, content marketing, or marketing communications.
Exceptional writing, editing, and proofreading skills.
Experience creating content for both print and digital channels.
Strong understanding of SEO, AEO, and GEO principles and content optimization.
Familiarity with website content management systems (CMS).
Experience using website analytics and marketing performance tools.
Ability to manage multiple projects and deadlines simultaneously.
Strong attention to detail and organizational skills.

Core Competencies

Successful candidates will demonstrate:
Critical Thinking and Problem-Solving: Questions assumptions, evaluates information, identifies gaps, and verifies claims, including AI-generated content.
Empathy and Audience Awareness: Understands audience needs and perspectives to create relevant, effective content.
Curiosity, Creativity, and Continuous Learning: Asks thoughtful questions, explores new approaches, and embraces learning and experimentation.
Communication and Collaboration: Listens actively, communicates clearly, and works effectively across teams and personalities.
Intellectual Humility and Receptiveness to Feedback: Welcomes constructive feedback, considers different perspectives, and revises work thoughtfully.
Initiative and Resourcefulness: Finds answers, identifies opportunities, and moves projects forward proactively.
Discernment and Sound Judgment: Prioritizes effectively and balances accuracy, clarity, audience needs, and business objectives.
Accountability and Adaptability: Owns assignments, follows through on commitments, communicates challenges early, and adapts to changing priorities.

Preferred Qualifications

Experience in B2B marketing, manufacturing, or industrial industries.
Familiarity with marketing automation platforms and email marketing tools.
Experience supporting video production and script development.
Basic knowledge of social media advertising and digital marketing campaigns.
Experience using AI-assisted tools to support content development, research, or optimization while maintaining editorial judgment and quality.

All Employees Shall

Comply with the EH&S Policy and applicable regulatory and company EH&S rules and requirements
Report to supervision conditions or practices that are either unsafe or that may adversely impact the environment, to ensure prompt resolution of potential hazards
Attend scheduled EH&S training program
Actively support the organization’s efforts to meet or exceed EH&S goals and plans
Recommend improved EH&S practices

Must be able to communicate effectively with co-workers, supervisors, and third parties. This ability to communicate requires the employee to be conversant in English as the majority of our workforce and the third parties that we encounter only speak English.

The incumbent is responsible for complying with the policies in Whelen’s “Employee Handbook.”

Whelen Engineering is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.

This Job Description is to serve as a guide. It is intended to be flexible and will continue to evolve over time with business needs and demands and may be updated periodically and at the Company’s discretion.

Nothing in this position description changes or is intended to change the employment at-will relationship with the Company. Employment at-will means that an employee or the Company may terminate the employment relationship at any time, for any reason or no reason at all, with or without notice.

Duties and Responsibilities

Education and Experience

All Employees Shall

About Whelen Engineering